This poster by Harry Pearce graphically portrays Burma's plight and its need for help. The placement of the burning letters gives the impression that they are also falling, like crumbling rafters.

All viewers know the danger of fire, and seeing the state of the name Burma creates curiosity. The word "Burma" is very similar to the word "burn", and the charring letters on fire creates the visual illusion of a sentence: "Burma is burning". It rivets the attention, and draws the viewer in to read the much smaller text for more details.